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About us

Welcome to Smoke Lab, where purity meets perfection in every drop.

Our journey began with a singular vision – to redefine the essence of premium water. From the majestic springs of the Himalayas to the world's most discerning markets, we meticulously craft each bottle to embody the epitome of excellence.

At Smoke Lab, we're more than just a brand – we're a symbol of luxury, sophistication, and impeccable taste. Our commitment to sourcing the finest ingredients, coupled with advanced purification techniques, ensures that every sip of Smoke Lab water delivers a refreshing clarity and smoothness that tantalizes the senses.

NV Legacy

Our founder, Varun Jain is an entrepreneur on a mission to transform the global spirits industry. Varun’s family business is the NV Group and is one of India’s largest distilled spirit companies.

NV Group mission is to become the world’s first global premium spirits company from India, doing for India spirits what Suntory did for Japanese Whiskey. Varun was inspired by the world of Indian flavors and ingredients to create Smoke Lab Vodka.

Our Mission

To redefine the essence of premium water by meticulously crafting each bottle to embody purity, excellence, and sophistication. We strive to deliver an unparalleled drinking experience that exceeds the expectations of our discerning consumers.

Our Vision

To be recognized as the global leader in luxury water, setting the standard for quality, taste, and sustainability. We aim to inspire moments of pure enjoyment and elevate the everyday by providing the finest water products that reflect our unwavering commitment to excellence.

Water over others

Opt for purity, sustainability, and natural.

Drinks Calories
Soft Drinks 41
Canned Coffee 22
Canned Energy Drinks 200 +
Smoke Lab Water 0 Calories

Smokelab Calories - 0

#LiveResponsibly

What started as a distribution facility with humble beginnings and quality vision in 1994 from New Delhi, 25 years later has gone on to become one of the country’s leading manufacturing and distilling unit — NV Group had become a name to reckon with when it comes to world-class blends.